XL Summer Campaign

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About Client

XL is a well-known energy drink brand targeting young, energetic consumers interested in gaming and technology. The brand aims to maintain a strong presence in the market and engage with its core audience effectively.

Problem Statement

XL aimed to increase brand awareness and boost sales among young adults and teenagers in the West Bank who are interested in gaming, technology, and energy drinks. The challenge was to engage the target audience through an interactive promotion where participants could win various high-value prizes by purchasing XL energy drinks and entering codes from the cans into an application.

Client:

Date:

Summer 2023

Services:

Interactive Social Media

Campaign Objectives

Increase follower base on key social media platforms.
Drive traffic and increase sales
Enhance customer engagement and loyalty through interactive content.

Strategy Implemented

Target Audience Analysis
Content Strategy
Paid Advertising

Results Achieved

Significant increase in brand awareness and social media reach.
High levels of customer engagement and interaction.
Thousands of entries and active participation.
Increased sales.
Positive feedback and high engagement at offline events.

How It Works: A Step-by-Step Guide

Step 1

Challenges

Ensuring consistent messaging across various online and offline channels.

Managing influencer collaborations and maximizing their impact.

Maintaining participant engagement throughout the campaign duration.

Addressing technical issues with the app and landing page promptly.

Step 2

Solutions

Proposal Development: Prepared a comprehensive proposal outlining the campaign objectives, strategies, and expected outcomes. This included detailing the marketing channels to be used, the concept and theme of the campaign, and the types of contests to be launched.

Influencer Collaborations: Engaged influencers to spread the campaign message, explain participation details, and generate excitement about the prizes. Influencers posted reels, stories, and submitted performance reports to track engagement.

Advertising Video Production: Produced multiple videos to support the campaign, including a main promotional video and contest video. These videos were resized and adapted for different platforms such as Facebook, Instagram, YouTube, and TikTok.

Information Gathering and Messaging: Conducted thorough research to understand the preferences and behaviors of the target audience. Crafted fun, exciting, and energetic messaging that emphasized the benefits of consuming XL energy drinks and encouraged participation in the contest.

Landing Page Creation: Developed a dedicated landing page to facilitate easy contest participation. The landing page allowed participants to enter the codes from their XL cans, fill in their information, and enter the prize draws.

Offline Content: Complemented online efforts with offline content such as LED screen advertisements and radio marketing. Organized two major offline events: the XL Drifting Event and the Van Gaming Event, providing experiential marketing opportunities.

Step 3

Implementation

Utilized social media platforms and influencer collaborations to reach the target audience.

Coordinated with a video production team to create high-quality promotional content.

Developed and designed a user-friendly landing page using web development tools.

Managed LED screen advertisements and radio marketing to ensure comprehensive campaign coverage.

Organized and executed offline events to engage participants in exciting and memorable ways.

Step 4

Results

Awareness: Achieved significant reach and impressions across all social media platforms.

Engagement: High levels of post engagement, video ad views, and contest participation.

App Engagement: Increased app installs and user sign-ups.

Contest Participation: Thousands of entries with many participants actively engaging with the brand.

Event Participation: High attendance and positive feedback from the XL Drifting Event and Van Gaming Event.

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