Pantene Summer Campaign

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About Client

Unipal is a leading distributor of consumer goods, working with top international brands to deliver high-quality products to the market.

Problem Statement

Heinz aimed to increase brand awareness and boost sales of its products (ketchup, tomato sauce, and salad dressing) during Ramadan 2022. The challenge was to engage consumers through interactive content and influencer collaborations.

Client:

Unipal

Date:

Ramadan 2022

Services:

Interactive Social Media

Campaign Objectives

Increase follower base on key social media platforms.
Drive traffic and increase sales
Enhance customer engagement and loyalty through interactive content.

Strategy Implemented

Target Audience Analysis
Content Strategy
Paid Advertising

Results Achieved

Significant increase in brand awareness and social media reach.
High levels of customer engagement and interaction.
Thousands of entries and active participation.
Increased sales.
Positive feedback and high engagement at offline events.

How It Works: A Step-by-Step Guide

Unipal is a leading distributor of consumer goods, working with top international brands to deliver high-quality products to the market.

Step 1

Challenges

Managing a large-scale campaign with multiple elements.

Ensuring consistent and accurate messaging across both online and offline channels.

Coordinating with influencers and producing high-quality content within a tight timeframe.

Step 2

Solutions

Proposal Development: Crafted a detailed proposal outlining the campaign objectives, strategies, and expected outcomes, ensuring alignment among stakeholders.

Influencer Collaborations: Engaged relevant influencers to create and share engaging video content, showcasing their use of Pantene shampoo and encouraging participation in the campaign.

Advertising Video Production: Produced a high-quality advertising video highlighting the benefits of Pantene shampoo, with a call-to-action for viewers to purchase the product and enter the competition.

Information Gathering and Messaging: Gathered all necessary campaign information to ensure consistent and accurate messaging across all platforms.

Landing Page Creation: Developed a dedicated landing page to capture leads and track participant engagement, providing comprehensive campaign information and facilitating registration.

Offline Content: Created promotional content for display in supermarkets and other points of sale to maximize reach and visibility.

Step 3

Implementation

Utilized influencer marketing platforms to identify and engage influencers with a strong following.

Coordinated with a video production team to create high-quality advertising content.

Developed and designed a landing page using web development tools, ensuring it was user-friendly and informative.

Created offline promotional materials and distributed them to key retail locations.

Step 4

Results

Increased Sales: The campaign drove a substantial increase in Pantene shampoo sales, with the product selling out in many locations.

High Engagement: The interactive elements and influencer collaborations resulted in high levels of customer engagement.

Brand Visibility: The comprehensive approach, combining online and offline efforts, significantly enhanced Pantene’s market presence.

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