Finish Ramadan Campaign

About Client

Finish is a global leader in household cleaning products, specializing in dishwashing solutions that simplify household chores.

Problem Statement

Finish aimed to increase brand awareness and drive sales during Ramadan by promoting a special product bundle with raffle incentives. The challenge was to engage consumers through a multi-channel campaign, blending online and offline channels to create a positive brand experience and foster customer loyalty.
Client:
Finish
Date:
Ramadan 2024
Services:

Interactive Social Media

Campaign Objectives

  • Increase follower base on key social media platforms.
  • Drive traffic and increase sales
  • Enhance customer engagement and loyalty through interactive content.

Strategy Implemented

  • Target Audience Analysis
  • Content Strategy
  • Paid Advertising

Results Achieved

  • Over 1.6 million unique reach across social media platforms. 
  • Increased followers by 2.5K 
  • Over 900 entries on the landing page 
  • Increased product sales through the exclusive Ramadan package. 
Finish is a global leader in household cleaning products, specializing in dishwashing solutions that simplify household chores.
Step 1

Challenges

  •  Creating a cohesive message across various media channels. 
  • Engaging consumers in both online and offline spaces. 
  • Ensuring high-quality production and impactful messaging. 
Step 2

Solutions

  •  Proposal Development: A campaign proposal outlined the strategic goals, including enhancing brand awareness, driving product sales, and creating a family-oriented message. The campaign emphasized Finish’s contribution to easing the workload during Ramadan. 
  • Social Media Advertising: Targeted social media campaigns on Facebook, Instagram, and YouTube were launched, featuring videos that promoted the special Ramadan package and demonstrated proper product use. 
  • Influencer Collaborations: Partnered with popular influencers who showcased the product package and encouraged followers to participate in the campaign’s raffle. 
  • Offline Advertising: Strategically placed billboards in high-traffic areas across cities in the West Bank provided constant brand visibility. Radio jingles aired during peak listening hours to reinforce the campaign message. 
  • Landing Page Creation: A dedicated landing page allowed customers to enter the raffle by uploading a photo of their Finish Ramadan package, creating an interactive and user-friendly entry process. 
  • Raffle Promotion: Conducted weekly prize draws, awarding cash prizes to participants, keeping engagement high and building anticipation throughout Ramadan. 
Step 3

Implementation

  •  Coordinated with influencers to produce and share high-quality, relatable content on social media. 
  • Managed LED screen placements across the West Bank for high-impact visual advertising. 
  • Utilized radio jingles during peak hours to reach a broad audience. 
  • Developed user-friendly point-of-sale displays to educate consumers and encourage purchases at retail locations. 
Step 4

Results

  • Over 1.6 million unique reach across social media platforms. 
  • Increased followers by 2.5K 
  • Over 900 entries on the landing page 
  • Increased product sales through the exclusive Ramadan package. 


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