Finish Ramadan Campaign

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About Client

Finish is a global leader in household cleaning products, specializing in dishwashing solutions that simplify household chores.

Problem Statement

Finish aimed to increase brand awareness and drive sales during Ramadan by promoting a special product bundle with raffle incentives. The challenge was to engage consumers through a multi-channel campaign, blending online and offline channels to create a positive brand experience and foster customer loyalty.

Client:

Finish

Date:

Ramadan 2024

Services:

Interactive Social Media

Campaign Objectives

Increase follower base on key social media platforms.
Drive traffic and increase sales
Enhance customer engagement and loyalty through interactive content.

Strategy Implemented

Target Audience Analysis
Content Strategy
Paid Advertising

Results Achieved

Over 1.6 million unique reach across social media platforms.
Increased followers by 2.5K
Over 900 entries on the landing page
Increased product sales through the exclusive Ramadan package.

How It Works: A Step-by-Step Guide

Finish is a global leader in household cleaning products, specializing in dishwashing solutions that simplify household chores.

Step 1

Challenges

Creating a cohesive message across various media channels.
Engaging consumers in both online and offline spaces.
Ensuring high-quality production and impactful messaging.

Step 2

Solutions

Proposal Development: A campaign proposal outlined the strategic goals, including enhancing brand awareness, driving product sales, and creating a family-oriented message. The campaign emphasized Finish’s contribution to easing the workload during Ramadan.
Social Media Advertising: Targeted social media campaigns on Facebook, Instagram, and YouTube were launched, featuring videos that promoted the special Ramadan package and demonstrated proper product use.
Influencer Collaborations: Partnered with popular influencers who showcased the product package and encouraged followers to participate in the campaign’s raffle.
Offline Advertising: Strategically placed billboards in high-traffic areas across cities in the West Bank provided constant brand visibility. Radio jingles aired during peak listening hours to reinforce the campaign message.
Landing Page Creation: A dedicated landing page allowed customers to enter the raffle by uploading a photo of their Finish Ramadan package, creating an interactive and user-friendly entry process.
Raffle Promotion: Conducted weekly prize draws, awarding cash prizes to participants, keeping engagement high and building anticipation throughout Ramadan.

Step 3

Implementation

Coordinated with influencers to produce and share high-quality, relatable content on social media.
Managed LED screen placements across the West Bank for high-impact visual advertising.
Utilized radio jingles during peak hours to reach a broad audience.
Developed user-friendly point-of-sale displays to educate consumers and encourage purchases at retail locations.

Step 4

Results

Over 1.6 million unique reach across social media platforms.
Increased followers by 2.5K
Over 900 entries on the landing page
Increased product sales through the exclusive Ramadan package.

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