Always Campaign

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About Client

Unipal is a leading distributor of consumer goods, working with top international brands to deliver high-quality products to the market.

Problem Statement

Unipal aimed to increase brand engagement and boost sales of Always products through an interactive promotional event that offered daily cash prizes and a grand prize. The challenge was to create an engaging campaign that would drive product purchases and encourage customer interaction with the brand. Solution Provided: A comprehensive multi-channel campaign was developed, including engaging content on social media, a user-friendly landing page, and offline promotional events at girls' gyms. The campaign leveraged clear and enticing messaging to encourage participation and product purchases.

Client:

Unipal

Date:

2022

Services:

Interactive Social Media and Influencer Collaboration Campaign

Campaign Objectives

Increase follower base on key social media platforms.
Drive traffic and increase sales.
Enhance customer engagement and loyalty through interactive content.

Strategy Implemented

Target Audience Analysis
Content Strategy
Paid Advertising

Results Achieved

Significant increase in brand awareness and social media reach.
High levels of customer engagement and interaction.
Thousands of entries and active participation.
Increased sales of Always products.
Positive feedback and high engagement at offline events.

How It Works: A Step-by-Step Guide

Unipal is a leading distributor of consumer goods, working with top international brands to deliver high-quality products to the market.

Step 1

Challenges

Ensuring consistent messaging across various online and offline channels.
Maintaining participant engagement throughout the campaign duration.

Step 2

Solutions

Proposal Development: Crafted a detailed proposal outlining the campaign objectives, strategies, and expected outcomes. The proposal included the development of a user-friendly landing page for contest participation.

Information Gathering and Messaging: Conducted thorough research to understand the target audience’s preferences and behaviors. Crafted clear and enticing messaging that emphasized the simplicity of participation and the attractive prizes.

Landing Page Creation: Developed a dedicated landing page to facilitate easy contest participation. The landing page allowed participants to enter their details and upload photos of Always products. The user-friendly design ensured a smooth experience and encouraged more entries.

Offline Content: Organized visits to girls’ gyms, where challenges and prize giveaways were conducted. These in-person events provided an interactive and engaging experience, encouraging participants to buy Always products and take part in the contest.

Step 3

Implementation

Utilized social media platforms to reach a wide audience with engaging content.

Coordinated with influencers to promote the campaign and encourage participation.

Developed and designed a landing page using web development tools, ensuring it was user-friendly and informative.

Created offline promotional materials and organized events at girls’ gyms to engage participants.

Step 4

Results

Awareness: The campaign achieved significant reach and impressions across social media platforms.

Engagement: High levels of interaction with reveal posts and campaign content.

Participation: Thousands of entries, with many participants actively engaging with the brand.

Sales: Increased sales of Always products during the campaign period.

Event Participation: Positive feedback and high engagement at the girls’ gym events.

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