Air Wick Active Fresh Campaign

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About Client

Air Wick is a leading brand in home fragrances, providing consumers with high-quality air freshening solutions designed for odor neutralization and long-lasting freshness.

Problem Statement

Air Wick sought to increase brand awareness and promote the new Air Wick Automatic Spray during key seasonal events such as Mother’s Day, Women’s Day, and Ramadan. The challenge was to engage a diverse audience across the West Bank, emphasizing the product's eco-friendly features, customizable intensity levels, and long-lasting fragrance.

Client:

Air Wick

Date:

2024

Services:

Interactive Social Media

Campaign Objectives

Increase follower base on key social media platforms.
Drive traffic and increase sales
Enhance customer engagement and loyalty through interactive content.

Strategy Implemented

Target Audience Analysis
Content Strategy
Paid Advertising

Results Achieved

Reached over 1.7 million individuals across social media platforms.
Engaged a broad audience with influencer collaborations and targeted ads.
Increased product sales through strategic in-store promotions and online campaigns.
Enhanced brand visibility through LED screens, radio, and event-based marketing.
Had over 900K video views on Youtube

How It Works: A Step-by-Step Guide

Air Wick is a leading brand in home fragrances, providing consumers with high-quality air freshening solutions designed for odor neutralization and long-lasting freshness.

Step 1

Challenges

Coordinating campaign elements to align with key seasonal events.
Managing influencer activities and maintaining consistent messaging across channels.
Educating consumers on the product’s eco-friendly features and unique benefits.

Step 2

Solutions

Campaign Proposal Development: Outlined a structured approach emphasizing the product’s benefits, eco-friendliness, and versatility for different settings. Leveraged spring events to connect emotionally with consumers, enhancing relevance and engagement.
Social Media Marketing: Engaged audiences on Facebook, Instagram, and TikTok through dynamic content, including Reels, static posts, and influencer-generated media. Targeted ads were placed strategically to increase reach and drive engagement.
Influencer Collaborations: Collaborated with influencers such as Hind Kurdi, Chef Aseel, Dyala Abdallah, and Sandra Alarja to create authentic content showcasing the product’s features and uses. Influencers shared relatable stories and engaged their followers to increase product awareness.
Radio and LED Advertising: A catchy radio jingle was broadcast on popular stations to reinforce brand messaging. LED screens in high-traffic areas ensured visibility and continuous engagement with both pedestrians and motorists.
In-Store Marketing and POS Materials: Deployed eye-catching point-of-sale materials, including wobblers and danglers, in supermarkets to attract shoppers. Ushers were positioned in stores to provide product demonstrations and engage with customers, enhancing the in-store experience.

Step 3

Implementation

Coordinated with influencers to produce and share high-quality, relatable content on social media.
Managed LED screen placements across the West Bank for high-impact visual advertising.
Utilized radio jingles during peak hours to reach a broad audience.
Developed user-friendly point-of-sale displays to educate consumers and encourage purchases at retail locations.

Step 4

Results

Reached over 1.7 million individuals across social media platforms.
Engaged a broad audience with influencer collaborations and targeted ads.
Increased product sales through strategic in-store promotions and online campaigns.
Enhanced brand visibility through LED screens, radio, and event-based marketing.
Had over 900K video views on Youtube.

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