Siniora Ramadan Campaign

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About Client

Siniora Food and Manufacturing plc. Is a multinational food industry company that produces meat products in Palestine, Jordan, and Saudi Arabia. Siniora (Also spelled Sanyoora, Sinyoora, Sunyoora, and Sanyoura) is well known in the Arab World for its Mortadella.

Problem Statement

Siniora aimed to increase brand awareness and engagement during Ramadan 2023, leveraging both online and offline marketing channels. The challenge was to create a comprehensive campaign that would resonate with the target audience, drive product interest, and boost sales.

Client:

Siniora

Date:

Ramadan 2023

Services:

Interactive Social Media

Campaign Objectives

Increase follower base on key social media platforms.
Drive traffic to the FreshEats website and increase online orders.
Enhance customer engagement and loyalty through interactive content.

Strategy Implemented

Target Audience Analysis: We conducted in-depth research to identify and understand FreshEats’ target demographic.
Content Strategy: Created engaging and informative content focused on health tips, recipes, and customer testimonials.
Paid Advertising: Implemented targeted ads on Facebook and Instagram to reach potential customers effectively.

Results Achieved

Achieved a reach of over 2.8 million
Generated over 109,000 engagements.
Garnered over 19 million impressions.
Significant increase in sales and brand visibility.

How It Works: A Step-by-Step Guide

Siniora is a leading food brand known for its high-quality meat products. The brand is well-established in the market and aims to maintain a strong presence and engage effectively with its consumers.

Step 1

Challenges

Coordinating the production and distribution of various campaign elements.
Ensuring consistent messaging across multiple platforms.
Engaging a diverse audience with relevant and appealing content.

Step 2

Solutions

Proposal Development: Developed a comprehensive media plan outlining the campaign objectives, strategies, and expected outcomes. This included detailed plans for online and offline content production and distribution.
Cooking Show Production: Produced a cooking show with 8 episodes, featuring an influencer chef in a customized Siniora-themed kitchen. The episodes were published on Facebook and TikTok, showcasing delicious recipes using Siniora products.
Social Media Advertising: Implemented targeted advertising campaigns on Facebook, Instagram, and YouTube. The ads included video views, reach, and engagement objectives, ensuring broad visibility and interaction.
Influencer Collaborations: Partnered with influencers to promote the campaign and encourage participation. Influencers shared content and engaged with their followers, driving traffic to the campaign.
Offline Promotional Materials: Created and distributed offline materials such as Roznama, plastic stickers, wobblers, and danglers to enhance in-store visibility and consumer engagement.

Step 3

Implementation

Proposal Development: Developed a comprehensive media plan outlining the campaign objectives, strategies, and expected outcomes. This included detailed plans for online and offline content production and distribution.
Cooking Show Production: Produced a cooking show with 8 episodes, featuring an influencer chef in a customized Siniora-themed kitchen. The episodes were published on Facebook and TikTok, showcasing delicious recipes using Siniora products.
Social Media Advertising: Implemented targeted advertising campaigns on Facebook, Instagram, and YouTube. The ads included video views, reach, and engagement objectives, ensuring broad visibility and interaction.
Influencer Collaborations: Partnered with influencers to promote the campaign and encourage participation. Influencers shared content and engaged with their followers, driving traffic to the campaign.
Offline Promotional Materials: Created and distributed offline materials such as Roznama, plastic stickers, wobblers, and danglers to enhance in-store visibility and consumer engagement.

Step 4

Results

Reach: Achieved a reach of 2,801,656 across social media platforms.
Engagement: Generated 109,082 engagements with campaign content.
Impressions: Garnered 19,185,356 impressions, significantly increasing brand visibility.
Thru Plays: Achieved 324,051 thru plays on video content.
Page Visits: Attracted 74,563 page visits, indicating strong interest and engagement from the audience.
Sales Increase: The campaign contributed to a notable increase in sales during the Ramadan period.

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Siniora Ramadan Campaign

About Client

Problem Statement

Client:

Date:

Services:

Campaign Objectives

Strategy Implemented

Results Achieved

How It Works: A Step-by-Step Guide

Challenges

Solutions

Implementation

Results

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