Minister of Communications and Information Technology Allam Moussa said: “We are fortunate to live in the era of the spread of big data, as it is the era of fixed facts and accurate information, where questionnaires are no longer a measure that accurately reflects reality, but rather may be wrong.” This came in a conference organized by Oyoun Media, entitled “Big data.. Big impact”, today, Wednesday, at the Millennium Hotel in Ramallah, in cooperation with the Bank of Palestine and the Palestinian Telecommunications Company “paltel”. The minister added that the government and the ministry are very interested in establishing an effective infrastructure to accommodate the necessary future developments to advance the reality of the telecommunications and information technology sector in Palestine, stressing that the government is on the path of transformation towards an “e-government” by linking government institutions to each other, as recently the launch of The application of “My Government” as a platform that seeks to communicate directly with the citizen, and reduce his effort and time, to follow up on what he needs from files and transactions without the need to reach the ministries, in order to ensure objectivity and transparency in work. He stressed that the digital world is in constant acceleration, and technology is an indicator of the country’s growth and progress, indicating that the ministry launched a series of incentives and competitions to encourage investment in information technology, the last of which was the design competition for the best government application, which aims for the citizen to identify a problem he faces and design and devise a solution to it. In a step that expresses the continuous and permanent partnership with citizens of different groups and ages. Minister Moussa explained that the ministry has established a center for training and technological innovation, which is equipped with the latest equipment and technologies in order to train and advance government cadres, stressing the possibility that private sector companies can benefit from the center equipped with the latest technologies and advanced technology to emulate the trends of the times. For her part, Ms. Mays Sawafta, director of Oyoun Media, said that the conference is a shining light on the Palestinian market, and to shed light on all the findings of experts worldwide in the field of digital marketing, which will pave the way for the success and rapid growth of the Palestinian market in this field. Sawafta affirmed her happiness that the conference hosts one of the influential international Palestinian personalities, Dr. Al-Maqdisi Ahmed Ghazzawna, who works as a lecturer at the University of Copenhagen in the field of management, marketing and collaborative innovation, in addition to establishing a group of start-up companies, in addition to being a host and presenter of workshops in his academic field. Announcing through the conference a working partnership with Dr. Ghazouna in the field of data and information transfer to benefit from his experience in the local market. Sawafta hoped that this conference would be the starting point for launching a number of projects related to digital marketing and electronic data, explaining that the company was established in 2015 and now includes a number of young men and women specialized in the field of digital marketing and innovative solutions. In turn, the Director of the Marketing and Public Relations Department at Bank of Palestine, Thaer Hamayel, expressed his happiness with this conference, as he talks about a sector that contributed to the development of the country and the advancement of its economy. Bank of Palestine we use it to develop all our services and programs, and recently we have focused on developing our electronic services through the “Banky” application, which is the best banking application in the Palestinian banking market and is comparable to the best applications in the Arab countries, as the citizen can complete 80% of all what he needs without The need to reach the bank. Hamayel explained that the bank established about 20 years ago the first center for issuing credit cards in Palestine, which provided the opportunity for citizens, visitors and tourists to use Visa and MasterCard cards inside the country with ease. The director of data analysis at Paltel, Wael Abu Rezeq, also participated in the attendance with some numbers and statistics about the volume of data produced by the world in recent times, indicating that the data produced in the last two years is comparable to what was produced in twenty years, in addition to that the data that will be produced in the two years The next two will double what was produced by about 50 times, and this confirms that there is a revolution in the world of data worldwide. Aburezeq confirmed that science in this field is still under development, noting that Paltel relies more than 85% of its expansion on data and information analysis.